1. Specific Objectives

1. To generate information on wholesale prices, arrivals and trends in various markets of the country for important fruits, vegetables & flowers etc and also on retail prices for increased number of selected markets
2. To analyze the trends of arrivals, prices and other related factors of the selected fruit and vegetables such as stock in storage, crop stand etc and generate Market Intelligence Reports
3. To establish a nation-wide communication network for speedy collection and dissemination of market information data for its efficient and timely utilization.
4. To prepare farmers’ advisory and issue the same for the benefits of producer farmers especially by making use of statistics so generated and collected for optimizing returns to the producers
5. To collect and disseminate information on international prices prevailing in potential foreign markets
6. To collect and compile horticulture database and strengthen existing system of CES-F &V as far as possible

2.  Manner of Implementation

Coverage of markets by NHB shall be increased from present 36 fruits and vegetables markets to 100 markets.  This would be done by outsourcing existing marketing/professional agencies/ unemployed Agriculture graduates or recognized/established brokers in Mandi etc. at a fixed monthly remuneration (including transport) per month as decided by the Board plus actual expenses on transmission of information to NHB (fax, internet and telephone).  The NHB would identify these markets in consultation with concerned State Govts.  An exclusive cell shall be set up at NHB, Gurgaon for on-line receipt, data entry, analysis, dissemination and web-site management.  The work relating to this proposed MIS cell shall also be undertaken by outsourcing services of selected professional agency.